My focus over much of the first part of this year has admittedly been on extending the visual and tactile experiences at live sporting events through the development of EYEPLY—video of the alpha, which was recently demonstrated at a live NCAA men’s baseball game, is now posted! A few finds that piqued my interest recently [...]
Digital badges can be interesting when the effort and competition make them valuable. Likewise, optional electronic check-in services are best when you get something of value in return (going beyond the proof that you checked-in). Perhaps, it is for this reason that I just haven’t been able to get into virtual gift giving and collection. [...]
While video remains one of the best methods for storytelling, technology solutions (albeit with added infrastructure and upfront planning) continue to make it more tangible for the audience. To continue this thought, which began in previous posts with “different angles” and “manipulation tools” (see Yinzcam here and others here), Immersive Video’s “spherical storytelling” approach is [...]
Since April of this year, I have been busy developing a brand new mobile service that augments entertainment and shopping venues and their events. My partner and I formed EYEPLY to create added value for marketers and consumers in these environments, by utilizing the latest in location-based smart phone technologies, such as augmented reality and [...]
For retail transactions in the physical world, order selection continues to get easier for consumers with the help of digital services. Most recently, I was excited to find the Starbucks Card Mobile application example (see below for video) as well as the San Francisco Giants Loaded Ticket announcement.—Using your mobile phone or physical ticket to [...]
Well, there are no shortages of players in mobile augmented reality that are focused on browsing and searching data associated with nearby points or persons of interest. As I’ve posted previously, I believe that augmenting landscapes with third-party data is just a small sampling of the added value that this technology will provide for major [...]
Over the past 30 days, I couldn’t help but notice several developments pertaining to movement. I have been focused on ways in which we can leverage existing data sources to augment sports marketing, venues, and events… and so accustomed to broadcast technology effects… that I was especially surprised to see the work of Ricardo Se [...]
Over the past month, there have been so many great examples of brands and researchers concepting, investing in, and testing technologies with marketing applications. Some seem to recognize the benefits of using these technologies to make consumers smarter, and perhaps others don’t know what they have—or, rather, how much more potent it could be if [...]
As the concept of “personal branding” reaches mainstream status, and heavier development and adoption of location-based mobile applications continues to allow close contact with our brands’ digital touch points, I have often wondered how far away we are from seeking other means of brand differentiation—that may, ultimately, be ON us. As these examples illustrate, technological [...]
What Guinness is doing with Rugby and technology promises to be truly amazing for team sports. Consumers crave this kind of information in context, in real-time. Now, if only we could find less intrusive ways of integrating markers with the athletes… and leverage relevant third-party data. And, if you haven’t already seen Tonchidot’s Sekai Camera [...]
