I’ve previously shared examples of augmented reality technologies, as well as digital marketing solutions that have leveraged the cameras on our computers and mobile phones. However, since my last post I’ve been exposed to some interesting cases in which researchers and brands have been experimenting more with placing augmented reality in the hands of consumers via the lenses we already have on our electronic devices. It’s clear that while the chosen subjects in these examples are a bit of a reach, in terms of brand linkage, if we can tag live objects with real-time data and AR objects via the cameras in devices that we already carry around, there will be big benefits to bold sports brands and their consumers at live sporting events.
Similarly, on the topic of mobile lenses but not inclusive to augmented reality, I was alerted to the announcement of Microsoft Tag, a new 2D barcode creator and reader application. This technology has already taken off overseas but has yet to gain momentum in the States. This announcement could bode well for adoption and warrant further testing in stadiums.
Augmented Reality: Via Mobile, Laptop, and… Pendant Pico Projector? (Oh My)
2D Barcodes: Tagging in the USA