While video remains one of the best methods for storytelling, technology solutions (albeit with added infrastructure and upfront planning) continue to make it more tangible for the audience. To continue this thought, which began in previous posts with “different angles” and “manipulation tools” (see Yinzcam here and others here), Immersive Video’s “spherical storytelling” approach is another example of handing over some controls to the audience and adding new dimensions to enrich video content.
And, speaking of tangibility and dimensionality, prediction games help personify products and services as well as generate new levels of relevancy and interest. Gaming and fantasy sports are not new, and yet Red Interactive Agency’s Foodball campaign shows us another way to apply its mechanics; Sports Illustrated’s forthcoming Tablet conceptualizes how games might be implemented from more of a micro (e.g., play-by-play) perspective.
To wrap up 2009, I’ve also included a few other recent odds and ends that I’ve touched on previously. Enjoy!
Affecting AR with Color and Light
Disney Storytellers Sandbox
More Interactive Installations
Payment Cards Mobile System
Points and Revenue Sharing for Rewarding Social Experiences