Over the past month, there have been so many great examples of brands and researchers concepting, investing in, and testing technologies with marketing applications. Some seem to recognize the benefits of using these technologies to make consumers smarter, and perhaps others don’t know what they have—or, rather, how much more potent it could be if applied to sports.
How much more loyal and valuable could our audiences be if we gave them more information and ways to engage with their surroundings, shop, and play? To be clear, I’m talking about leveraging data and connections that would otherwise be hidden, and pushing them even further in-stadium to create more useful, visual experiences as well as new predictive models.
Location and Event-Based E-Ink Kiosks, AR Mobile Apps, and Scrapbooks: Smarter In Your Surroundings
MIT Senseable City Lab Eyestop
Yinzcam and Pittsburgh Penguins
Motion and Object-Aware Web Apps: Smarter Shopping
Transformers 2 WeAreAutobots.com
AR Web Apps for Play (Not JUST Looks) and Systems Without Controllers: Smarter Games
Eminem Relapse 3D Webcam Art Competition
Predictive Data With Web Apps: Smarter Models for Thought
IBM Seer follow-up, for 2010 U.S. Open: http://www.partnershipactivation.com/headlines/2010/9/3/ibm-uses-augmented-reality-at-the-2010-us-open.html