Over the past 30 days, I couldn’t help but notice several developments pertaining to movement. I have been focused on ways in which we can leverage existing data sources to augment sports marketing, venues, and events… and so accustomed to broadcast technology effects… that I was especially surprised to see the work of Ricardo Se Freire, an industrial designer, as well as announcements and examples from some big technology and sports brands in the area of tracking and enhancing motion. In an earlier post I discussed a Guinness-Rugby RFID project, but when brands like Apple start playing with patents, for instance, it gets the adrenaline pumping at an even higher level.

Additionally, it’s no secret that I’m a big fan of the utility that augmented reality may afford marketers and spectators in the future, and there are recent cases of experimentation—albeit surface-scratching at this point—with integrating existing social networks with this technology. Likewise, usage of audio blogging in sports venues may become particularly interesting to monitor as services such as AudioBoo and ipadio continue to gain momentum.

Lastly, I just came across a new ticketing model. And while it doesn’t really fit with the other ideas in this post, I thought it worth sharing given the widespread decrease in ticket sales…. For extra measure, I have also tacked on a few follow-ups to topics covered in previous posts.

Movement Data and Effects: Revolutionizing Statistics and Viewing

Ricardo Se Freire’s “Degree Project” (Portable Movement Analysis Units)

Apple Sports Sensors Patent

Sportvision and Major League Baseball Advanced Media

ESPN Ball Track

Social AR: Integrating Social Network Data and Functionality With Your Location

TAT Augmented ID

TwittARound AR Twitter Viewer

University of Glasgow and Tartan Army “Smart Stadium Project”

Audio Blogging: Creating and Sharing Audio Clips

AudioBoo

ipadio

Option-to-Buy Ticketing: Exercising or Reselling Seating Rights

OptionIt

Continued… Digital OOH: Interactive Projection

Tenori Pop

URBANSCREEN

Continued… Smarter In Your Surroundings: Multiple Camera Angles, AR Points of Interest and Image Recognition

MLB All-Star Game Angle Selector

Acrossair Nearest Tube AR

SREngine Image Recognition AR

Continued… Smarter Games: Motion-Sensing Controllers, No Controllers, and Head-Tracking

Sony Motion-Sensing Controller

Sony PlayStation EyePet

Johnny Chung Lee Head Tracking for Desktop VR Displays

Continued… Multi-Person Experiences: Co-Create and Share Real-Time

Earthmine Wild Style City