EYEPLY Intro, Social About Events, Moments, More
Since April of this year, I have been busy developing a brand new mobile service that augments entertainment and shopping venues and their events. My partner and I formed EYEPLY to create added value for marketers and consumers in these environments, by utilizing the latest in location-based smart phone technologies, such as augmented reality and patented point-based platforms. Last month we were invited to speak at the 10th Annual International Symposium On Mixed and Augmented Reality in Orlando, and we are now in the midst of sharing the EYEPLY demonstration (a baseball application) with potential partners. If you’re interested in learning more, visit us at eyeply.com.
In keeping with the EYEPLY theme for my post, many of the artifacts that I’ve collected since my last entry are extremely relevant to the feature set illustrated in our demo: Creating new social connections and activities around events, providing personalization and fun games to leverage micro-transactional opportunities, offering new ways to entertain, engage, and reward your interaction with the venue, and capsulization of the entire experience to automate the recording and sharing of memories with friends.
Social Around Events

Micro Fantasy Sports

Interactive, Themed Parks and Retail
Disney World and Raytheon “Sum of All Thrills” Ride
Disney World Kim Possible World Showcase Adventure

Embellishing and Sharing Moments
Tags: augmented reality, disney stores, disney world, eyeply, fanball snapdraft, hot potato, ismar, micro-transactions, mobile augmented reality, moments, raytheon, retail, shocktoberfest iscareyou, theme parks, thismoment
Jan 30, 2010
Disney Mobile Magic app: http://disneyparks.disney.go.com/blog/2009/11/mobile-magic-%E2%80%93-first-disney-parks-mobile-app-now-available/