Attending the Sports Marketing 2.0 VIP Summit last week in San Francisco, one of the panel discussions touched on thinking of ways to extend existing resources/programming to create other entertaining content and experiences. Filling downtime before and between action, with exclusive access to places and people of interest, was one suggestion. While arguably compelling for über fans, it got me to thinking about ways to engage more casual fans and influential family and friends that may not otherwise choose professional sports for regular entertainment. PUMA’s After Hours Athlete digital social program has some holes, but trying to connect with everyday folks by elevating leisure games in a fun way is an interesting concept. (The VR/Urban SMSlingshot and Multi-Touch DJ Light Table examples included below have admittedly loose ties to this subject, but they’re pretty cool and I just had to share here.)
Separately, one extension of the EYEPLY mobile service that I’ve been developing is a social mural in which marketers and regular folks alike can share messages via digital signage in ultra-local areas such as sports venues. The Canadian Tourism Commission recently installed an interactive Twitter mural that scratches the surface of this service.
Lastly, with so much emphasis on checking-in at locations and how to transform these features into more lasting value for users, some resorts haven’t overlooked facilitating the check-in process and have created networks based on actively scanning-in customers.
Interactive Twitter Mural
Scanning-In (the Old, New Check-In)