Since my last post, I remembered another video overlay example that I wanted to share: FX Home. We know that some consumers will submit their own videos and view or even mash-up ours; in addition to overlaying data and content (e.g., the Overlay.TV example from last week), arming consumers with easy-to-add special effects could further enhance sports video content and participation.
This week, in the spirit of Contagious Magazine’s new report on “Brand Utility” (included in this post, for reference) I am compelled to share a few examples of “Multi-Person Experiences,” which include but are not exclusive to the more familiar social networking or online multi-player game examples. Imagine evolving Xbox’s Live Party for an innovative sports marketing solution.
Recently, I was also caught in the gravitational pull of an “inspired” example of online video and mobile integration from Gonzaga’s Women’s Basketball Program. If you haven’t already, you have to try it. Forgive Gonzaga’s crude creative execution, and I think you’ll agree that they have furthered an idea that was popularized by the Snakes On A Plane movie’s word-of-mouth campaign, and they have successfully applied it to a specific sports marketing objective: Selling season tickets.
Video Overlay: Enhanced Experiences, Continued…
Branded Utility: A Marketing State of Mind (Multi-Person Experiences: Co-Create and Share Real-Time)
Online-to-Mobile Switch: “Inspired” Integration