Over the past 30 days, I couldn’t help but notice several developments pertaining to movement. I have been focused on ways in which we can leverage existing data sources to augment sports marketing, venues, and events… and so accustomed to broadcast technology effects… that I was especially surprised to see the work of Ricardo Se Freire, an industrial designer, as well as announcements and examples from some big technology and sports brands in the area of tracking and enhancing motion. In an earlier post I discussed a Guinness-Rugby RFID project, but when brands like Apple start playing with patents, for instance, it gets the adrenaline pumping at an even higher level.
Additionally, it’s no secret that I’m a big fan of the utility that augmented reality may afford marketers and spectators in the future, and there are recent cases of experimentation—albeit surface-scratching at this point—with integrating existing social networks with this technology. Likewise, usage of audio blogging in sports venues may become particularly interesting to monitor as services such as AudioBoo and ipadio continue to gain momentum.
Lastly, I just came across a new ticketing model. And while it doesn’t really fit with the other ideas in this post, I thought it worth sharing given the widespread decrease in ticket sales…. For extra measure, I have also tacked on a few follow-ups to topics covered in previous posts.
Movement Data and Effects: Revolutionizing Statistics and Viewing
Social AR: Integrating Social Network Data and Functionality With Your Location
Audio Blogging: Creating and Sharing Audio Clips
Option-to-Buy Ticketing: Exercising or Reselling Seating Rights
Continued… Digital OOH: Interactive Projection
Continued… Smarter In Your Surroundings: Multiple Camera Angles, AR Points of Interest and Image Recognition
Continued… Smarter Games: Motion-Sensing Controllers, No Controllers, and Head-Tracking
Continued… Multi-Person Experiences: Co-Create and Share Real-Time