While video remains one of the best methods for storytelling, technology solutions (albeit with added infrastructure and upfront planning) continue to make it more tangible for the audience. To continue this thought, which began in previous posts with “different angles” and “manipulation tools” (see Yinzcam here and others here), Immersive Video’s “spherical storytelling” approach is another example of handing over some controls to the audience and adding new dimensions to enrich video content.
And, speaking of tangibility and dimensionality, prediction games help personify products and services as well as generate new levels of relevancy and interest. Gaming and fantasy sports are not new, and yet Red Interactive Agency’s Foodball campaign shows us another way to apply its mechanics; Sports Illustrated’s forthcoming Tablet conceptualizes how games might be implemented from more of a micro (e.g., play-by-play) perspective.
To wrap up 2009, I’ve also included a few other recent odds and ends that I’ve touched on previously. Enjoy!
Since April of this year, I have been busy developing a brand new mobile service that augments entertainment and shopping venues and their events. My partner and I formed EYEPLY to create added value for marketers and consumers in these environments, by utilizing the latest in location-based smart phone technologies, such as augmented reality and patented point-based platforms. Last month we were invited to speak at the 10th Annual International Symposium On Mixed and Augmented Reality in Orlando, and we are now in the midst of sharing the EYEPLY demonstration (a baseball application) with potential partners. If you’re interested in learning more, visit us at eyeply.com.
In keeping with the EYEPLY theme for my post, many of the artifacts that I’ve collected since my last entry are extremely relevant to the feature set illustrated in our demo: Creating new social connections and activities around events, providing personalization and fun games to leverage micro-transactional opportunities, offering new ways to entertain, engage, and reward your interaction with the venue, and capsulization of the entire experience to automate the recording and sharing of memories with friends.
Well, there are no shortages of players in mobile augmented reality that are focused on browsing and searching data associated with nearby points or persons of interest. As I’ve posted previously, I believe that augmenting landscapes with third-party data is just a small sampling of the added value that this technology will provide for major entertainment (sports and more) and shopping venues in the near future.
My enthusiasm for this subject is tempered, however, in these respects: I do NOT believe that consumer adoption and behaviors with compatible smart phone devices in the US will allow these solutions to be successful for quite some time in larger, open spaces. Contributing factors include the lack of community size and activity, as well as limited valuable data, currently provided by current applications.
Here’s one exception, which some seem to be banking on: Tourism. But how often are we tourists versus ticket holders or shoppers? Further, being a tourist naturally implies that we won’t be there for long, and it’s not as likely that we will return (at least, not for a long time). And when we are tourists, do we always think of ourselves like that—to the point, would we know to use our phone like that and what areas would be covered?
I have posted examples in past posts, but here is a handful from the last month: Yelp Monocle (Site / Video), Metro Paris Subway (Site / Video), Acrossair AR Browser (Site / Video), Soundwalk with Layar (Site / Video), Graffitigeo (Site / Video), Gamaray TweetWorld (Site / Video), CrashCorp (Site / Video). But what if we started with more enclosed, social, entertaining, and shopping ecosystems in our towns?
One example from iTacitus, which I have given post real estate for its video below, does have an interesting historical element.—Imagine walking around a ballpark that has been rebuilt or renovated over the years, for instance and being able to allow spectators to see how it used to look or what happened in particular areas at times in the past.—And for another alternative to browsing and searching locations, the Hilton Hotels-Disney World Notecast looks like an interesting option for getting a venue’s points of interest in the hands of ticket holders.
Separately, while I’ve posted about electronic ink before, I’ve included some other interesting ways to make print (e.g., programs) and merchandise come alive. Likewise, my interest in interactive projection and other ways of getting spectators into the game, inside, on, and just outside of venue walls continues this month.