Taking Digital Out-of-Home beyond one-way video is my object of infatuation for this week… Specifically, emerging technologies in Digital OOH for a stadium and its surrounding areas.
I have included a few examples to illustrate the ability of Digital OOH to transform an environment, and make sports venues work harder as a media channel. These technologies present opportunities for increasing the size of a team’s brand space and a stadium’s “virtual property line,” as well as creating new means of audience communication and engagement.
Digital Out-of-Home: “Electrifying” Outdoor Experiences
Gillette-EA Sports “Star In Your Own Times Square Billboard” and “Host Your Own Press Conference”
